General
demographics 概况
Male/Female 男女比例 69/31
Age 年龄
Below 24 小于24岁 .........20%
25-35 25-35岁..............61%
Above 35 35岁以上 .........19%
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Industry
行业分布
Manufacture 制造业 ......................13%
Government 政府机构 .....................13%
Telecommunication/IT 电信/高科技 ........12% Information Service (consulting,
PR, Advertising, Design)
信息服务（咨询，公关，广告，设计）..........9%
Education/Research 教育/研究机构 .........9% Finance/Stock/Insurance 金融/证券/保险.....7%
Real Estate/Construction 房地产/建筑......6% Wholesale/Retail 批发/零售 5%
Energy 能源 .5%
Media 媒体 4% Professional Service (Law/Accountant) 专业服务（法律/会计）.....3%
Domestic/Foreign Trade 内贸/外贸 .........3%
Logistics/Transportation 物流/交通运输....2%
Hotel/Tourism 酒店/旅游业 ................1%
Others 其他 ..............................6%
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General
demographics 概况
Male/Female 男女比例 69/31
Age 年龄
Below 24 小于24岁 .........20%
25-35 25-35岁 .............61%
Above 35 35岁以上 .........19%
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Senior
individuals 高级人士
GM/Director/Business owner or above
总经理/总监/企业主或以上....15%
Department Head 部门经理 ..27%
Professional 专业人士* ....26%
Staff 普通职员 ............21%
Others 其他 ...............11%
*Professionals include accountant, lawyer, consultant, etc.专业人士包括会计师，律师，咨询师等
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Frequent
Traveler 频繁旅行者
Domestic business travel in the past year 过去一年国内商务旅行次数：
Once 一次 ...............................20%
twice 两次 ..............................16%
3 times or more 三次以上 ................46%
Overseas travel in the past year 过去一年海外旅行次数：
Once 一次 ...............................16%
twice 两次 ..............................13%
3 times or more 三次以上 ................24%
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Company
Size 公司规模
Less than 100 employees 低于100名员工 .................34%
100-499 employees 100-499名员工 ........................30%
500-999 employees 500-999名员工 ........................11%
1000+ employees 1000名以上 25%
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Personal
Investment 个人投资
Insurance 保险...........................45%
Domestic stock 国内股票..................43%
Fund 基金................................41%
Real estate 房地产.......................30%
Commercial bank’s finance product 银行个人理财产品...................................56%
Gold 黄金.................................9%
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Type
of Business 企业性质
Private/ Collective Enterprise
私营企业/集体所有制企业 ....29%
Foreign Enterprise 外资企业 ...........................25%
Government 政府机构 .......17%
State-owned Enterprise 国有企业 14% Joint-stock Enterprise 股份制企业 ................10%
Others 其他 ...............5%
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Intention
to buy in the coming year 未来一年的购买意向
Private Car 私人汽车.....................38%
Laptop 笔记本电脑 .......................35%
LCD/Projector/PDP TV
液晶/背投/等离子电视......................33%
Designer clothes 名牌服装 ...............30%
Cell Phone (RMB 3,000 +) 高端手机（3千元以上） ......................................29%
Digital Camera 数码相机 .................28%
Luxury watch 名牌手表....................22%
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